I was fifteen in 1973. A high school sophomore with no driver’s license, lots of pimples, and like most other teenagers my age, plenty of insecurity. I suspect I must not have paid much attention to politics or world news, either, although I blame that on my tenth-grade history teacher. Not only did he make a subject I once loved as palatable as unsalted grits, but his idea of a good time was making us play a game he called ‘Current Events,’ Jeopardy-style. I never won. Heck, I never even placed. And I got the only “C” of my high school career sleeping through American History.
My whole childhood was a lengthy timeline of unsettling current events. Who wanted to play a game where you could name all of them? I have no memory of any point in my growing up years when the Vietnam War wasn’t raging and the focus of nightly news. (Thank God it was all in black and white.) There was social unrest with teens and college students protesting everything from the war to the Miss America Pageant. Free Love sent divorce statistics skyrocketing while marriage rates plummeted. The Drug Culture exploded, and the Watergate Scandal ruined my entire summer vacation—every single channel covered the Senate hearings, so I never found out how long Audrey’s marriage to Dr. Hobart lasted on General Hospital once she realized she was actually in love with Steve.
It was, to say the least, a challenging time that I don’t remember very well. And no, that’s not because I took part in the drug culture. I was a Baptist—I wasn’t allowed. I suspect it’s because it was all I knew and so it was our version of normal.
Then the shortages hit. An oil embargo in October of ’73 sent gas prices soaring, quadrupling almost overnight. This is one of the things I do remember. Lines and lines of cars—sometimes as much as two miles long—all waiting to fill up at gas pumps that sometimes ran out before it was your turn. You could only fill the tank on odd or even numbered days, depending on the last digit of your license plate number. Kind of hard to cheat on that one.
Early in the year, the stock market fell like a rock in a pond, down 45%, one of the worst declines in history. The oil crisis ignited an energy crisis and by the time Christmas rolled around that year, a weary public was discouraged from putting up holiday lights so we could “save electricity.” It was a huge blow to the Christmas spirit as well as Detroit as the automobile industry scrambled to produce fuel efficient cars for a public weary of waiting in line for a fill up.
In the middle of all that chaos, a little joke made by Johnny Carson on his late-night talk show set off a panic that nobody saw coming. Rob and I caught this little gem last night while we were avoiding the 2020 evening news and searching Roku for something funny to watch instead. Did you know you can still watch an entire episode of The Late Show with Johnny Carson? Me neither.
Making fun of an unsubstantiated rumor in November of 1973 that Japan was experiencing a toilet tissue shortage, Johnny’s offhand remark set off a panic in a year of shortages and stress and fear that emptied grocery store shelves across America of their very own toilet paper supplies. It was four months before people realized there was plenty to go around and they could stop hoarding paper goods.
And I thought we’d come up with a brand-new way to freak out. It seems there really is nothing new under the sun.
The Great Toilet Paper Shortage of 1973. It wasn’t really Johnny’s fault. His headline-inspired joke fed right into the social anxiety of a terrible, horrible, no good, very bad year. And there wasn’t even a virus to blame it on. Ultimately, consumers were blamed for the shortage, I suppose because they . . . consumed. Too much. Well, that and the way the media handled the rumor. Nothing new under . . . you get it.
I don’t know if this is encouraging to anybody else, but for some reason, maybe because it appears I did lose a few brain cells in my childhood, most likely due to exhaust emissions and the overconsumption of white flour and sugar, it kind of encourages me right now. Yes, we’ve wiped toilet paper off the shelves, at least out here in the desert where I live. No, we didn’t need to. As a lot of people have pointed out, it’s a respiratory virus we’re dealing with, not an intestinal problem.
I guess I feel a little less stupid hearing that forty-seven years ago, when I was fifteen and couldn’t drive and had no money and depended on other people to buy my toilet paper, the generation before me lost the good sense God gave them, too, panicked about something that did nothing to eradicate the problem of Vietnam’s war or the energy crisis, and made their lives more difficult as a result.
It’s the way we roll. No pun intended. But they survived. They didn’t learn anything and neither did we, but we all survived. Maybe this time I’ll remember and when the next crisis rolls around—pun intended—we’ll all pick up what we need and no more.
Nah. Who am I kidding? How does that saying go? “Those who cannot remember the past are doomed to repeat it.”
I gotta pay more attention to current events.
With thanks to Adam Koford for the use of this great graphic! The original can be viewed at
https://www.flickr.com/photos/apelad/5623164685/in/photolist-9yUbXg-7tJt19-qdLh-VK7Vf4-acXyhp-7u9jEK-5Dxedr-411W2-Mwf47b-8f4UXD-4rzDYD-5wspHn-5PACyw-dmN6Pz-TzudDQ-X7ADo-eKVLmo-4NSDz-WTetCe-23okvmA-VxrpCJ-JuJrd-2iFQ1X7-QdcN55-a4k4So-CqnLtc-YQBT-2iJJWW8-4iP4KZ-eKVLmb-4TePMn-5KWoCz-FAk2H-2byiNPL-6bnyBB-4iTceY-66SRjc-oK8P8T-24xfcMA-e2tYM-oAqeS-7qo4YD-hy7bQ-8EPV1M-DcS3W-8EbqXr-fCGMJC-E8qx1-BbiHR-283coZC






